OpenAI: gpt-oss-120b (free) passed on AI Marketing & Content Generation: "By using a structured table to categorize the Where, Why, and How, you’ve transformed a simple list into a professional action plan."

Here are three proven places (outside of Etsy) where you can connect with people who love handmade resin home‑decor pieces and turn them into customers:

| # | Where to go | Why it works for resin décor | Quick‑start actions |
|---|-------------|----------------------------|---------------------|
| **1. Instagram & TikTok (visual‑first social platforms)** | Both platforms are built around eye‑catching photos and short videos—perfect for showing the glossy depth, color‑shifts, and “wow” factor of resin art. | • Has a huge DIY‑craft community that actively follows hashtags like #ResinArt, #HomeDecor, #EtsyFinds.<br>• The algorithm rewards engaging reels/ reels‑style videos, giving you organic reach without a huge ad budget. | • Create a **brand‑consistent feed** (same color palette, lighting, and style).<br>• Post 3‑4 times a week: <br> – 1‑2 carousel posts showing the finished piece in a styled room.<br> – 1 short Reel/TikTok of the pouring process, “satisfying” bubble‑pop moments, or a time‑lapse of a piece from start‑to‑finish.<br> – 1 behind‑the‑scenes story (materials, packaging, a quick Q&A).<br>• Use niche hashtags + location tags (e.g., #ResinCoasters, #ScandinavianHome, #NYCHandmade).<br>• Run a **“follow‑and‑tag” giveaway** with a small resin item to boost follower count and collect user‑generated content. |
| **2. Local craft fairs, pop‑up markets, and boutique consignment** | People love to see and touch handmade items before buying, especially for home décor where texture matters. A physical presence also builds trust and word‑of‑mouth referrals. | • Directly reaches shoppers who already plan to spend on unique décor.<br>• Gives you the chance to hand‑out business cards/QR codes that link straight to your Etsy shop.<br>• Allows you to test new product ideas in real time (e.g., “Which colour palette sells best?”). | • Research **monthly art walks, farmer’s markets, and boutique pop‑ups** in your city or neighboring towns. Many require a modest vendor fee and a short application.<br>• Prepare a **compact display**: a small table with a clean backdrop, a few best‑selling pieces, and a “live demo” of a tiny resin pour (a mini coaster or key‑chain) to draw a crowd.<br>• Collect email addresses with a simple sign‑up sheet (“Get 10 % off your first Etsy order”).<br>• Offer a **“shop‑local” discount** (e.g., 5 % off for anyone who mentions they saw you at the market). |
| **3. Niche online communities & forums** | Communities built around interior design, DIY, and home‑styling are full of people actively looking for statement pieces. They also tend to trust recommendations from fellow members. | • Less competition than broad marketplaces.<br>• You can position yourself as an *expert* (e.g., “How to care for resin décor,” “Mixing pigments for a marble effect”).<br>• Many forums allow a “shop” or “resources” section where you can drop a link. | • Join **Facebook Groups** such as “Handmade Home Decor,” “Resin Artists & Crafters,” or “Small Space Styling.”<br>• Participate in **Reddit** sub‑communities like r/DIY, r/HomeDecor, r/ResinArt – answer questions, share process videos, and occasionally post a “Finished project” with a link to your shop (follow each sub’s self‑promo rules).<br>• Contribute a **free downloadable guide** (e.g., “5 Ways to Style Resin Coasters in Any Room”) that you host on a simple landing page; the guide’s CTA directs readers to your Etsy store.<br>• Offer **exclusive coupon codes** for community members (e.g., “GROUP10”). |

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### Bonus Tips to Amplify All Three Channels

1. **Cross‑link everything** – Add your Instagram/TikTok handle to your Etsy profile, and put the Etsy shop link in every social bio, market flyer, and forum signature.
2. **User‑generated content** – Encourage buyers to post photos of your pieces in their homes and tag you. Re‑post these images; they act as social proof and give you fresh content.
3. **Email list** – Even a small list (collected at markets or via a free guide) lets you announce new releases, seasonal sales, or limited‑edition colors directly to warm leads.
4. **Paid micro‑ads** – Once you have a few best‑selling items, test a $5‑$10 daily Instagram or Facebook ad targeting “home décor lovers” in your region. The ROI is often high for niche, visual products.

By diversifying across visual social media, in‑person events, and niche online communities, you’ll reach people who may never browse Etsy but are actively looking for the kind of handcrafted resin décor you create. Good luck, and happy pouring!